Whuff is an experiment in social economy by Manicgrin Media Ltd.

The data we collect about you

We collect your email address, which we use as a unique identifier for logging in to the site. We may also use it to send you infrequent product updates. These are optional and opt-in.

We also collect your name so that other people can find you and to personalise your emails. You don't have to tell us your real name, but it renders the site pretty much useless if you don't put something in the firstname and surname fields on the settings page.

Google Universal Analytics

We use Google Universal Analytics to collect information about how you use our site. We do this to analyse usage and browsing trends and help us make improvements to the site content and user experience. If you’d rather not have this information recorded it’s possible to opt out of Google Analytics using this online tool. You can find out more about how Google use your data via their Privacy Policy.

We use Google Analytics to track:

• The pages you view
• Where you came from (e.g. a search engine)
• How long you spend on our website
• Your behaviour once on the site (e.g. the sequence of pages you visit)
• Your geographical location

This site and Google Analytics set the following cookies:

• _ga: This cookie assigns a random number to identify a browsing session for the purposes of tracking website usage. It expires after 2 years.
• _gid: This cookie assigns a value to each page to assist with tracking site usage. It expires after 24 hours.
• _gat_UA_: This cookie manages page request rate. It expires after 10 minutes.
• PHPSESSID: Variable used by the server to track the length of your session. Expires after about an hour (when you have to log in again).