What is Whuff?

Whuff is a decentralised social experiment designed to find a way of determining an individual's worth in society.

With most social networks, you are usually not limited to the number of people you follow, or the amount of value you may intrinsically put on that person or brand. Whuff is designed to build up a reflection of your standing in your physical and online community. Eventually, it could be used as a means of currency (or as a driver for currency).

Whuff is loosely based on the concept of Whuffie, a social economy first detailed by novelist, Corey Doctorow, in his book, Down and Out in the Magic Kingdom.

How does it work?

To start with, every Whuff user is has 100 Whuffies.

You can assign up to five of your Whuffies to individual people or brands, depending on how important you consider them, both to you as a person and to the wider community.

Whuff scores are logarithmic, so one score of five is much more powerful than five scores of one.

Using a super bit of algorithmical magic, we take the Whuffies assigned to you and calculate your Whuff score. Your Whuff score is public, although the details of how the score is calculated, and how many people are in your network, is not.